What Motivates?
Companies are starting to realize their ability to engage its employees translates directly to customer satisfaction, thus to the bottom line. Therefore, incentive programs not long ago were just a hodgepodge of jumbled tactics often made up by the sales department. These programs are now being directed by CEOs.
Smart CEOs are now allocating budgeting just for incentive programs as well as changing the types of awards they provide to their top performers. Clocks, crystal and watches are being replaced by more customized awards ranging from elite sporting events like the World Series to special experiences such as dinner with the CEO.
Travel awards, too, are changing. In some companies, individual travel is replacing large group trips so that employees can select both their destination and the timing.
A CEO recently told me one of the main purposes for an incentive award is to focus attention on the people being recognized. Literally implementing the best employee incentives will ultimately boost loyalty and reinforce company values. Such programs are now seen as a critical component of corporate strategy.
In summary, doesn’t it make sense that job hunters should keep in mind that the most innovative incentive programs may also mean the company itself is innovative. Wouldn’t it be better to work in an environment that not only focuses on customer satisfaction but includes employee satisfaction?
Barbara Jackson
Brava Reporter
