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| Director, Ultrasound Marketing Southern California |
Description:
Responsibilities:
Develop tactical and strategic marketing plans for the business unit and ensure that programs support business unit objectives and company financial goals; Continually evaluate the effectiveness of marketing promotions and programs, and modify marketing plans to meet changing market and competitive conditions; Develop, recommend and implement marketing programs and policies that meet business unit objectives and achieve maximum results; Continually monitor market to determine market size, potential market share and the effectiveness of marketing programs and special promotions (where necessary, adjust terms and conditions of these programs and promotions); Manage the collection and analysis of competitive information; and develop marketing strategies to improve market share.
You will oversee the development and continuous improvement of sales tools, brochures and videos; Be responsible for performance management, including but not limited to performance appraisals, counseling, and corrective action; Develop department budget and ensure adherence to such; Make decisions on pricing changes and special marketing promotions; Solicit input from field sales and applications personnel regarding product issues, develop and recommend corrective actions and convey these to engineering; Make sure that tactical and strategic marketing plans are communicated to all levels of the organization through normal managerial routes.
Qualifications
• Bachelors degree or equivalent experience required; MBA preferred.
• 7 to 10 years marketing management experience in a field-based sales company.
• 5 to 7 years product manager experience in a medical imaging company.
• Excellent verbal and written communications skills.
• Demonstrated ability to design and implement strategic plans that have lead to improved business operations, profitability and efficiency.
• Proficiency with windows-based software.
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